Каннские львы 2015. silver. unskippable: high five
- uzhd
- Бирбало Айлбибеков
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Title – UNSKIPPABLE: HIGH FIVE
advertiser/client – GEICO
agencies – THE MARTIN AGENCY
product/service – Financial Services, Commercial Public Services, Business Products & Services
Open on two stereotypical “dudes” at an outdoor pool party. They leap in the air for a high-five, the GEICO logo comes up, music plays and the action freezes. The announcer says “You can’t skip this GEICO ad because it’s already over” followed by the tagline. But we begin to see that the freeze frame isn’t exactly frozen.
