Каннские львы 2015. Short List. BURRITO

Title – BURRITO
advertiser/client – GRUBHUB
Agencies – BARTON F. GRAF 9000
product/service – Commercial Public Services

There’s no question about it. GrubHub is a better, faster, more convenient way to order food from a restaurant than calling. It takes half the time, and there are no mix-ups like often there are when you call. But how do you convince people who are accustomed to picking up the phone and calling to change their behavior and use GrubHub instead? With a rogue, flying burrito. In “Burrito, ” people who are about to pick up the phone to call a restaurant on the phone are knocked unconscious by a rogue, flying burrito. And they’re left with the message that GrubHub is the simpler, faster way to order takeout. Click, click, food.