Каннские львы 2015. Grand Prix. UNSKIPPABLE: FAMILY

592
10 июл. 2015 г.

Title – UNSKIPPABLE: FAMILY
advertiser/client – GEICO
agencies – THE MARTIN AGENCY
product/service – Viral Film

Open on a stereotypical TV family having dinner. Mom says a cheesy line, the GEICO logo comes up, music plays and the action freezes. The announcer says “You can’t skip this GEICO ad because it’s already over” followed by the tagline. Then an unexpected dinner guest appears.